Marketing Director

Big Sky Vacation Rentals
Job Description
Big Sky Vacation Rentals operates 100 of Big Sky’s top 100 luxury vacation rentals. With a team located in Big Sky, Montana- this local operation offers the best customer service, reservation agents, and local knowledge.
 
We are currently hiring a Marketing Director to fulfill all marketing pieces for the company. This position requires someone with the ability to problem solve and be a self-starter. We are looking for the perfect fit of someone with a broad marketing background including both E-marketing and Brand Awareness Marketing.
 
The everyday job duties will include:
 
  • Collaborate with outside vendors for the development and quality of creative content
  • Manage an annual marketing budget
  • Develop and execute a Marketing Plan
  • Responsible for strategic direction and implementation of all e-marketing campaigns
  • Development includes the creation and execution of all subscriber email blasts
  • Assist in the creation for launching new properties online
  • Ensure all content is on-brand, consistent in style, quality and tone of voice
  • Optimize all content for search and user experience for all marketing channels
  • Create and oversee a functional content calendar throughout the company
  • Conduct ongoing analytics to gauge content effectiveness to increase future sales
  • Develop standards, training and best practices for content creation, distribution, maintenance and re-purposing
  • Leverage market data to develop content themes/topics to execute the marketing plan
  • Manage and grow mailing leads lists
  • In times of high demand, phone coverage for reservation sales will be needed
  • Work closely with Revenue Manager to develop and implement and execute on monthly promotions
 
Requirements for this position:
  • Basic understanding of SEO & CPC
  • Experience with Google Analytics
  • Organization and attention to detail!
  • Ability to create and execute a BSVR Marketing Plan
  • Ability to manage a budget
  • Knowledge on the nurturing of future, current, and past guests through marketing campaigns
  • Growing leads through marketing channels
  • Understanding or ability to learn multiple basic automation platforms
  • Be a team player
  • Generate innovative and creative ideas to boost Big Sky Vacation Rentals presence on the web and within our customer database
 
Bonus Skills:
  • Graphic design
  • Ability to understand HTML
  • Understanding of Facebook, Instagram, and other social media accounts
  • Copywriting experience
Contact Information